The Hot Spot Bot

Susan Whiting: Facing the Changes

According to Susan Whiting, Executive Vice-President of the Nielsen Company and the alpha female of the Nielsen Media Research, the mobile platform is making a deep impact on the industries it will affect, which is practically almost everything. With people’s increasing usage of mobile mediums for communication and entertainment, Whiting decided to change how […]

A Guide To Advertising In The Media

The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know […]

Talking parrot in Skara Brae!

Kara Brae, the home of the Ranger’s guild, was recently visited
by a strange individual indeed. This fellow, although rather
short and greenish, proved to be a wonderful addition to the
town’s atmosphere, if only for a day. This individual was a
parrot, and his name was Ale. He resided, for that day, in the
Farmer’s Market, with his owner, […]